AAA 2015 Invitation

Event collateral material for the AAF Greater Frederick’s biggest event of the year, the American Advertising Awards (formerly known as the ADDYs) . To celebrate the club’s 25th anniversary, the 2015 awards theme was simply “25″. The theme plays off the 1920′s vibe, but rather than the often-used art-deco, glitzy-Gatsby direction, the design aesthetic emanates a more subdued, darker and grittier speakeasy feel. The event theme logo is a simple, yet elegant, type-based logo with a small seal showcasing the number 25. The color palette consists of blacks, grays, and “dirty” gold. The Call for Entries Invitation is fashioned after an old bootlegged bottle, and it features custom labels and a supplemental brochure that hangs around the bottleneck. Additional collateral material consisted of a website design, social media and e-newsletter graphics, event signage, event program, judges booklet, and even wooden nickels!

2015 GDUSA American Graphic Design Award, Invitation Design

Under art direction of Kim Dow, Owner/Principle Sass Studios (formerly Kalico Design)